Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions (Business Myths)
Richard Leigh
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary.
By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.
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Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary.
By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.
Stok Kodu:9780749479596Boyut:15,5 x 23,5Basım Tarihi:2017Kapak Türü:İnce KapakDili:Türkçe
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- Axess KartlarTaksit SayısıTaksit tutarıGenel ToplamTek Çekim532,50532,502266,25532,503177,50532,504144,65578,615117,58587,88699,73598,37787,12609,82877,85622,81970,11630,961064,73647,251159,54654,921255,25662,96Finansbank KartlarıTaksit SayısıTaksit tutarıGenel ToplamTek Çekim532,50532,502266,25532,503177,50532,504144,65578,615117,58587,88699,73598,37787,12609,82877,85622,81970,11630,961064,73647,251159,54654,921255,25662,96Bonus KartlarTaksit SayısıTaksit tutarıGenel ToplamTek Çekim532,50532,502266,25532,503177,50532,504144,65578,615117,58587,88699,73598,37787,12609,82877,85622,81970,11630,961064,73647,251159,54654,921255,25662,96Maximum KartlarTaksit SayısıTaksit tutarıGenel ToplamTek Çekim532,50532,502266,25532,503177,50532,504144,65578,615117,58587,88699,73598,37787,12609,82877,85622,81970,11630,961064,73647,251159,54654,921255,25662,96World KartlarTaksit SayısıTaksit tutarıGenel ToplamTek Çekim532,50532,502266,25532,503177,50532,504144,65578,615117,58587,88699,73598,37787,12609,82877,85622,81970,11630,961064,73647,251159,54654,921255,25662,96Paraf KartlarTaksit SayısıTaksit tutarıGenel ToplamTek Çekim532,50532,502266,25532,503177,50532,504144,65578,615117,58587,88699,73598,37787,12609,82877,85622,81970,11630,961064,73647,251159,54654,921255,25662,96Diğer KartlarTaksit SayısıTaksit tutarıGenel ToplamTek Çekim532,50532,502266,25532,503177,50532,504144,65578,615117,58587,88699,73598,37787,12609,82877,85622,81970,11630,961064,73647,251159,54654,921255,25662,96
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