Using Artificial Intelligence in Marketing: How to Harness AI to Retain The Competitive Edge
Katie King
Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring.
Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.
- Açıklama
Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring.
Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.
Hamur Tipi:2. HamurAldığı Ödüller:OscarStok Kodu:9780749483395Boyut:16,5 x 23Sayfa Sayısı:224Basım Tarihi:2020Kapak Türü:İnce Kapak
- Yorumlar
- Yorum yazBu kitabı henüz kimse eleştirmemiş.
- Taksit Seçenekleri
- Axess KartlarTaksit SayısıTaksit tutarıGenel ToplamTek Çekim710,00710,002355,00710,003236,67710,004192,87771,495156,77783,846132,97797,837116,16813,098103,80830,42993,48841,281086,30863,011179,38873,231273,66883,95Finansbank KartlarıTaksit SayısıTaksit tutarıGenel ToplamTek Çekim710,00710,002355,00710,003236,67710,004192,87771,495156,77783,846132,97797,837116,16813,098103,80830,42993,48841,281086,30863,011179,38873,231273,66883,95Bonus KartlarTaksit SayısıTaksit tutarıGenel ToplamTek Çekim710,00710,002355,00710,003236,67710,004192,87771,495156,77783,846132,97797,837116,16813,098103,80830,42993,48841,281086,30863,011179,38873,231273,66883,95Maximum KartlarTaksit SayısıTaksit tutarıGenel ToplamTek Çekim710,00710,002355,00710,003236,67710,004192,87771,495156,77783,846132,97797,837116,16813,098103,80830,42993,48841,281086,30863,011179,38873,231273,66883,95World KartlarTaksit SayısıTaksit tutarıGenel ToplamTek Çekim710,00710,002355,00710,003236,67710,004192,87771,495156,77783,846132,97797,837116,16813,098103,80830,42993,48841,281086,30863,011179,38873,231273,66883,95Paraf KartlarTaksit SayısıTaksit tutarıGenel ToplamTek Çekim710,00710,002355,00710,003236,67710,004192,87771,495156,77783,846132,97797,837116,16813,098103,80830,42993,48841,281086,30863,011179,38873,231273,66883,95Diğer KartlarTaksit SayısıTaksit tutarıGenel ToplamTek Çekim710,00710,002355,00710,003236,67710,004192,87771,495156,77783,846132,97797,837116,16813,098103,80830,42993,48841,281086,30863,011179,38873,231273,66883,95
- Yayınevinin diğer kitapları
