![Inside the Tornado](/u/ilknokta/img/b/i/n/inside-the-tornado8692aabd08715271d62f0670db33f380.jpg)
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
(Tanıtım Bülteninden)
- Açıklama
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
(Tanıtım Bülteninden)
Stok Kodu:9780060745813Basım Tarihi:2022Kapak Türü:N/ADili:İngilizce
- Yorumlar
- Yorum yazBu kitabı henüz kimse eleştirmemiş.
- Taksit Seçenekleri
- Axess KartlarTaksit SayısıTaksit tutarıGenel ToplamTek Çekim461,50461,502230,75461,503153,83461,504125,37501,475101,90509,50686,43518,59775,50528,51867,47539,77960,76546,831056,10560,951151,60567,601247,88574,57Finansbank KartlarıTaksit SayısıTaksit tutarıGenel ToplamTek Çekim461,50461,502230,75461,503153,83461,504125,37501,475101,90509,50686,43518,59775,50528,51867,47539,77960,76546,831056,10560,951151,60567,601247,88574,57Bonus KartlarTaksit SayısıTaksit tutarıGenel ToplamTek Çekim461,50461,502230,75461,503153,83461,504125,37501,475101,90509,50686,43518,59775,50528,51867,47539,77960,76546,831056,10560,951151,60567,601247,88574,57Maximum KartlarTaksit SayısıTaksit tutarıGenel ToplamTek Çekim461,50461,502230,75461,503153,83461,504125,37501,475101,90509,50686,43518,59775,50528,51867,47539,77960,76546,831056,10560,951151,60567,601247,88574,57World KartlarTaksit SayısıTaksit tutarıGenel ToplamTek Çekim461,50461,502230,75461,503153,83461,504125,37501,475101,90509,50686,43518,59775,50528,51867,47539,77960,76546,831056,10560,951151,60567,601247,88574,57Paraf KartlarTaksit SayısıTaksit tutarıGenel ToplamTek Çekim461,50461,502230,75461,503153,83461,504125,37501,475101,90509,50686,43518,59775,50528,51867,47539,77960,76546,831056,10560,951151,60567,601247,88574,57Diğer KartlarTaksit SayısıTaksit tutarıGenel ToplamTek Çekim461,50461,502230,75461,503153,83461,504125,37501,475101,90509,50686,43518,59775,50528,51867,47539,77960,76546,831056,10560,951151,60567,601247,88574,57
- Yayınevinin diğer kitapları